Category: Finance, Real Estate.
A real estate agent I know recently posed the question, "how important is it for a real estate broker to be involved in his community? " That is, does a real estate agent provide better service if he does things such as serve on local boards, belong to local committees, and contribute to local charities?
On the other hand, it can be argued that as long as an agent does, know the market, indeed, the source of this knowledge is irrelevant. One view is that an agent who is involved in these types of activities is invested in his community, will be more, and thus informed and educated about local issues, including the current real estate market. It can come from community involvement, but it can come from other sources as well. The answer to this question may come down to the issue of what is most important to clients. In addition, some people might argue that an agent would be better served researching the local market and concentrating on activities that are specifically related to real estate rather than wasting time participating in things that have little or nothing to do with real estate. Do they want an agent who is all business and no nonsense and who concentrates solely on issues such as market analysis, or do they want a more friendly, warmer agent who involves himself with all aspects of the community, real estate related and not? One type of client will appreciate the former type of agent, and another type of agent will appreciate the latter.
Presumably, both types of agents will be able to find fans. I would argue that agents would benefit from both types of experience. Since most people an agent deals with in a day to day basis will not have access to the same data resources as a real estate agent it s a prudent to look at statistics to understand what is happening in the market. Crunching numbers will help understand what has happened in the past in a particular real estate market. Frequently press reports are a little behind so carefully analyzing numbers as they come out can help an agent to be ahead of the curve of popular opinion. A savvy agent could clue in clients to this area.
For instance maybe an area of town that is still considered rough is starting to see more sales. But while analyzing numbers can help an agent determine what is happening on the ground today being involved in the local community can help an agent know what is happening in the future, whether it is a potential redevelopment or a planned expansion of an existing company. In addition, being involved in the community has other benefits. Being involved in the community and talking to people can help an agent be informed about future developments. It benefits the larger community the agent lives in. In addition, they provide a break from the day to day grind of being a real estate agent. So from feeding the homeless to be involved in educating the less fortunate these activities can have a larger social impact.
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